Portfolio - Liza Smith, Copywriter

Storytelling Through Copywriting...

Writing is a thrill, like the fiery nose tingle after downing too much wasabi, stepping up to the first round of karaoke, or devouring a piece of fugu.

What I do and what I can help you do:

• Create unique stories and on-brand messages to boost sales, growth, & engagement
• Develop a stronger voice to make readers to take action
• Write persuasively about your product, service, or self
• Forge customer relationships
• Brainstorm big ideas

My specialties include:

• ideation + concepting
• TV + radio scripts
• sharp headlines + taglines
• product naming
• proofreading
• mobile app promotion

Digital:

• content strategy
• site overhauls + refreshes
• landing pages/microsites
• information design + IA
• social media posts
• banner ads
• emails
• blogs

Print:

• direct mail
• trade + event ads
• newsletters
• brochures

Other:

• outdoor and billboards
• press release editing
• creative briefs
• storyboards
• collaborative brainstorms
• brand relaunches
• marketing identity consulting

Contact me today to get started with copywriting, marketing, and branding help!